Industries Using A Lot of PR

It’s no secret that most industries, if not the companies within them, have teams of PR professionals working for them. Some have more need of these professionals than others for a wide range of reasons. So which industries have had to use public relations professionals on a fairly regular basis?Airline IndustryIt’s no secret that the airline industry has been under increasing scrutiny thanks to security issues, crashes, baggage fees, and delayed or canceled flights. The airline industry’s public relations problems are nothing new though, with them having a long history of raising the ire of the public with the costs of traveling, unreliable service, and lost baggage not being new problems.Oil IndustrySure the recent issues in the Gulf Coast area certainly haven’t helped, but the oil industry’s problems with their public image are long standing. The Exxon Valdez spill in 1989 and the oil crisis of 1973 coupled with the spiking of prices for gasoline and disasters of the recent years have kept the industry’s public relations professionals busy for decades attempting to smooth ruffled feathers and make sure Congress doesn’t ask the wrong questions.Catholic ChurchYes the Catholic Church is a religion, but it’s also a global entity with is fair share of public image issues. New accusations against priests seem to crop up on a regular basis and the Church’s handling of the situations hasn’t always engendered them any good will. More recently they seem to have been working with the right PR people to get their message on track and improve their image in the eyes of the public.Financial IndustryBetween protestors, foreclosures, excess fees, golden parachutes, and bail outs, the financial industry as a whole hasn’t been in the public’s good graces for quite some time. It’s becoming increasingly difficult to watch the news without some story about Wall Street and the banking system coming under fire. PR professionals in this industry have spent the better part of the last five years trying to keep them looking good to mixed results.Sports IndustryBetween lockouts, performance enhancing drugs, and off the field incidents, PR professionals for not just the sports but for the teams and the athletes are always busy. Gone are the days of sports stars going out drinking too much and the media laughing about it. These days athletes are millionaires and those that pay them billionaires. Athletes, coaches, and owners are under more scrutiny than ever before thanks to cameras on mobile phones and the 24 hour news cycle thanks to cable and the internet.